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You've probably heard the saying, "know your why!"  Have  you ever stopped to think about what that really means to you and your business?  As entrepreneurs, we often get busy with the "grind," but lose sight of what got us started in the first place.

Often, when people hear this question, they immediately think of their family, their financial needs, or what they get from delivering on the product or service.  Today I want you to think about the why behind what you offer.  I want you to take some time to really consider what your core focus is in  your business.

To determine your core focus, you must determine your reason for being and what is your niche.  Why does your organization exist?  What is your purpose, cause, or passion?  When your purpose, cause, or passion is clear, you won't be able to tell what business you're in.  You should be able to take it into any industry.  

After you have determined your purpose,...