Marketing Trends and Predictions for 2020

As we approach the end of 2019, we are busy preparing marketing strategies for the new year for all of our clients.  The goal setting sessions and planning got me thinking about the trends and a few predictions I think we will see in 2020.

1. Facebook and Google will continue to dominate as the main source of paid digital advertising.  According to eMarketer, 72% of all online spend will be between these two platforms.  I personally believe that the percentage will rise as Instagram ads continue to grow in popularity and get "lumped into" the Facebook bucket.

2. The integration of A.I. into the marketing space will continue to grow in 2020.  Many marketing analysts have begun referring to this as conversational marketing.  Most of the impact of this trend may still be a few year away, but the integration of "smart speakers" and similar devices will be a major factor in 2020.  According to Gartner research, 60% of owners used the device to make a...

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